Privacy Policy.

Privacy Policy

General Information

The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is any information that personally identifies you. Detailed information on data protection can be found in our privacy policy listed below this text.

Data Collection on our Website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. You can find their contact details in the imprint of this website.

How do we collect your data?

Your data is collected in part by you providing it to us. This may include data that you enter into a contact form, for example.

Other data is automatically collected by our IT systems when you visit the website. These are mainly technical data (e.g., internet browser, operating system, or time of page visit). This data is collected automatically as soon as you enter our website.

What do we use your data for?

Some of the data is collected to ensure error-free provision of the website. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to receive information about the origin, recipient, and purpose of your stored personal data free of charge at any time. You also have the right to request the correction, blocking, or deletion of this data. For this purpose, as well as for further questions regarding data protection, you can contact us at any time using the address provided in the imprint. Furthermore, you have a right of appeal to the competent supervisory authority.

Additionally, under certain circumstances, you have the right to request the restriction of the processing of your personal data. For details, please refer to the privacy policy under "Right to Restriction of Processing.

Analysis Tools and Third-Party Tools

During your visit to our website, your surfing behavior may be statistically evaluated. This is mainly done using cookies and so-called analysis programs. The analysis of your surfing behavior is usually anonymous; your surfing behavior cannot be traced back to you.

You can object to this analysis or prevent it by not using certain tools. Detailed information about these tools and your options to object can be found in the following privacy policy.

  1. General Notes and Mandatory Information

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We point out that data transmission over the Internet (e.g., communication by e-mail) can have security gaps. A complete protection of data against access by third parties is not possible.

Note on the Responsible Entity

The responsible entity for data processing on this website is:

Angelika Schlothauer

Schulstrasse 18

8302 Kloten

Switzerland

Phone: +41772583344 Email: ani@brainartistry.com

The responsible entity is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your express consent. You can revoke your consent at any time with informal notification via email. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to Object to the Collection of Data in Special Cases and Direct Marketing (Art. 21 GDPR)

If data processing is carried out based on Art. 6(1) lit. e or f GDPR, you have the right to object, on grounds relating to your particular situation, at any time to the processing of your personal data; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this privacy policy. If you object, we will no longer process your affected personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms, or the processing serves the establishment, exercise, or defense of legal claims (objection pursuant to Art. 21(1) GDPR).

If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling to the extent that it is related to such direct marketing. If you object, your personal data will subsequently no longer be used for direct marketing purposes (objection pursuant to Art. 21(2) GDPR).

Right to Lodge a Complaint with the Competent Supervisory Authority

In the case of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the member state where they usually reside, work, or at the place of the alleged infringement. The right to lodge a complaint is without prejudice to any other administrative or judicial remedy.

Right to Data Portability

You have the right to have data that we process based on your consent or in fulfillment of a contract automatically delivered to yourself or to a third party in a standard, machine-readable format. If you require the direct transfer of data to another responsible party, this will only be done to the extent technically feasible.

SSL/TLS Encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the website operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by checking whether the address line of the browser switches from "http://" to "https://" and also by the appearance of the lock symbol in the browser line.

When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted Payment Transactions on this Website

If there is an obligation to provide us with your payment information (e.g., account number for direct debit) after concluding a paid contract, this data is required for payment processing.

The payment transaction using common means of payment (Visa/MasterCard, direct debit) is exclusively carried out via an encrypted SSL or TLS connection. You can recognize an encrypted connection by checking whether the address line of the browser switches from "http://" to "https://" and also by the appearance of the lock symbol in the browser line.

With encrypted communication, your payment data that you transmit to us cannot be read by third parties.

Information, Blocking, Deletion, and Correction

Within the framework of the applicable legal provisions, you have the right to obtain free information about your stored personal data, its origin and recipients, and the purpose of data processing at any time and, if necessary, the right to correct, block, or delete this data. For this purpose and for further questions about personal data, you can contact us at any time using the contact information provided in the imprint.

Right to Restrict Processing

You have the right to request the restriction of the processing of your personal data. To do so, you can contact us at any time using the contact information provided in the imprint. The right to restrict processing exists in the following cases:

If you dispute the accuracy of your personal data stored with us, we usually need time to verify this. For the duration of the examination, you have the right to request the restriction of the processing of your personal data.

If the processing of your personal data was/is unlawful, you can demand the restriction of data processing instead of deletion.

If we no longer need your personal data, but you need it for the exercise, defense, or assertion of legal claims, you have the right to demand the restriction of the processing of your personal data instead of deletion.

If you have filed an objection pursuant to Art. 21(1) GDPR, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to demand the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data may – apart from its storage – only be processed with your consent or for the establishment, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a member state.

Objection to Promotional Emails

We hereby expressly prohibit the use of contact data published in the context of website legal notice requirements with regard to sending promotional and informational materials not expressly requested. The website operator expressly reserves the right to take legal action in the event of unsolicited sending of promotional information, such as spam emails.

3. Data Collection on Our Website

**Cookies**

Our website uses cookies in some areas. Cookies do not harm your computer and do not contain viruses. They serve to make our offer more user-friendly, effective, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called "session cookies." They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies allow us to recognize your browser on your next visit.

You can set your browser to inform you about the setting of cookies, to allow cookies only in individual cases, to exclude the acceptance of cookies for specific cases or in general, and to activate the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.

Cookies that are necessary for the electronic communication process or for the provision of certain functions you wish for (e.g., shopping cart function) are stored based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. If other cookies (e.g., cookies for analyzing your browsing behavior) are stored, they will be treated separately in this privacy policy.

**Server Log Files**

The provider of the pages automatically collects and stores information in server log files that your browser automatically transmits to us. These are:

- Browser type and browser version

- Operating system used

- Referrer URL

- Hostname of the accessing computer

- Time of the server request

- IP address

These data will not be combined with other data sources.

The collection of this data is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this purpose, the server log files must be recorded.

**Contact Form**

If you submit inquiries to us via the contact form, the information provided in the contact form, including the contact details you provide, will be stored for the purpose of processing the inquiry and in case of follow-up questions. We will not share this information without your consent.

The processing of the data entered into the contact form is based on your consent (Art. 6(1)(a) GDPR). You can revoke this consent at any time. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.

The data you enter in the contact form will remain with us until you request deletion, revoke your consent for storage, or the purpose for data storage no longer exists (e.g., after your request has been processed). Mandatory statutory provisions – especially retention periods – remain unaffected.

**Inquiry by Email, Phone, or Fax**

If you contact us by email, phone, or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed for the purpose of handling your request. We will not share this information without your consent.

The processing of this data is based on Art. 6(1)(b) GDPR if your request is related to the execution of a contract or if it is necessary to carry out pre-contractual measures. In all other cases, the processing is based on your consent (Art. 6(1)(a) GDPR) and/or on our legitimate interests (Art. 6(1)(f) GDPR), as we have a legitimate interest in the effective processing of requests addressed to us.

The data you send us via contact requests will remain with us until you request deletion, revoke your consent for storage, or the purpose for data storage no longer exists (e.g., after your request has been processed). Mandatory statutory provisions – especially statutory retention periods – remain unaffected.

**Registration on This Website**

You can register on our website to use additional features offered here. The entered data will only be used for the purpose of using the respective site or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject your registration.

For important changes, such as the scope of the offer or technical changes, we will use the email address provided during registration to inform you in this way.

The processing of the data entered during registration is based on your consent (Art. 6(1)(a) GDPR). You can revoke your already given consent at any time. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.

The data collected during registration will be stored by us as long as you are registered on our website and will subsequently be deleted. Legal retention periods remain unaffected.

Comment Function on This Website

For the comment function on this page, the following information is stored in addition to your comment: the time the comment was created, your email address, and, if you do not post anonymously, the username you chose.

**Subscription to Comments**

As a user of the site, you can subscribe to comments after registering. You will receive a confirmation email to check whether you are the owner of the provided email address. You can unsubscribe from this function at any time via a link in the info emails. The data entered as part of subscribing to comments will be deleted in this case. However, if you have transmitted this data to us for other purposes and elsewhere (e.g., newsletter subscription), it will remain with us.

**Storage Duration of Comments**

The comments and the associated data (e.g., IP address) are stored and remain on our website until the commented content has been completely deleted or the comments must be deleted for legal reasons (e.g., offensive comments).

**Legal Basis**

The storage of comments is based on your consent (Art. 6(1)(a) GDPR). You can revoke any consent you have given at any time. An informal email to us is sufficient for this purpose. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

**Processing of Data (Customer and Contract Data)**

We collect, process, and use personal data only to the extent necessary for the establishment, content design, or modification of the legal relationship (inventory data). This is done on the basis of Art. 6(1)(b) GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures. We collect, process, and use personal data on the use of our website (usage data) only to the extent necessary to enable the user to use the service or to bill for it.

Customer data collected will be deleted after completion of the order or termination of the business relationship. Legal retention periods remain unaffected.

**Data Transfer When Contracting for Services and Digital Content**

We only transfer personal data to third parties if this is necessary in the context of contract processing, for example, to the companies entrusted with the delivery of the goods or the credit institution entrusted with the payment processing. Further transmission of the data does not take place or only if you have expressly consented to the transmission. A transfer of your data to third parties without explicit consent, such as for advertising purposes, does not occur.

The basis for data processing is Art. 6(1)(b) GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.

**4. Analysis Tools and Advertising**

**Google Analytics**

This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics uses so-called "cookies". These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its web offering and its advertising.

**IP Anonymization**

We have activated the IP anonymization function on this website. As a result, your IP address will be truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be sent to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website usage and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

**Browser Plugin**

You can prevent the storage of cookies by adjusting your browser software accordingly; however, we would like to point out that in this case, you may not be able to use all the functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: [Google Analytics Opt-out Browser Add-on](https://tools.google.com/dlpage/gaoptout?hl=en).

**Objection to Data Collection**

You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this website: [Disable Google Analytics](https://tools.google.com/dlpage/gaoptout?hl=en).

For more information on how Google Analytics handles user data, please refer to Google's privacy policy: [Google Analytics Privacy Policy](https://support.google.com/analytics/answer/6004245?hl=en).

**Order Processing**

We have entered into a contract data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

**Demographic Features in Google Analytics**

This website uses the "demographic features" function of Google Analytics. This allows reports to be generated that contain statements about the age, gender, and interests of site visitors. These data come from interest-based advertising by Google and from visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as outlined in the "Objection to Data Collection" section.

**Storage Duration**

Data stored at Google at user and event level linked to cookies, user IDs (e.g., user ID), or advertising IDs (e.g., DoubleClick cookies, Android advertising ID) are anonymized or deleted after 14 months. For details, please see the following link: [Google Analytics Data Retention](https://support.google.com/analytics/answer/7667196?hl=en)

**Facebook Pixel**

Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") for conversion measurement.

This allows the behavior of site visitors to be tracked after they click on a Facebook ad and are redirected to the provider's website. As a result, the effectiveness of Facebook advertisements can be evaluated for statistical and market research purposes, and future advertising measures can be optimized.

The data collected is anonymous to us as the operator of this website; we cannot draw conclusions about the identity of users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible, and Facebook can use the data for its advertising purposes, in accordance with the [Facebook Data Use Policy](https://www.facebook.com/about/privacy/). This enables Facebook to display ads on Facebook pages as well as outside of Facebook. As the website operator, we cannot influence this use of the data.

The use of Facebook Pixel is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in effective advertising measures, including social media.

For more information on privacy protection, please refer to Facebook's privacy policy: [Facebook Privacy Policy](https://de-de.facebook.com/about/privacy/).

You can also deactivate the "Custom Audiences" remarketing feature in the ad settings at [https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen](https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen). To do this, you need to be logged in to Facebook.

If you do not have a Facebook account, you can disable Facebook's usage-based advertising on the website of the European Interactive Digital Advertising Alliance: [Your Online Choices](https://www.youronlinechoices.com/de/praferenzmanagement/).

5. Newsletter

Newsletter Data

If you would like to subscribe to the newsletter offered on the website, we need an email address from you, as well as information that allows us to verify that you are the owner of the specified email address and agree to receive the newsletter. No further data will be collected or will only be collected on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.

The processing of the data entered into the newsletter registration form is based exclusively on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent to the storage of data, email address, and their use for sending the newsletter at any time, for example, via the "unsubscribe" link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you provide us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted after unsubscribing. Data that has been stored by us for other purposes remains unaffected by this.

**6. Plugins and Tools**

**YouTube with Enhanced Data Protection**

Our website uses plugins from the YouTube website. The operator of the pages is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in enhanced privacy mode. According to YouTube, this mode means that YouTube does not store information about visitors to this website before they watch the video. However, the extended privacy mode does not necessarily exclude the sharing of data with YouTube partners. For example, regardless of whether you are watching a video, YouTube establishes a connection to the Google DoubleClick network.

As soon as you start a YouTube video on our website, a connection to YouTube's servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

Furthermore, YouTube can store various cookies on your end device after starting a video. With the help of these cookies, YouTube can receive information about visitors to our website. This information is used, among other things, to collect video statistics, improve user-friendliness, and prevent attempts at fraud. The cookies remain on your device until you delete them.

Starting a YouTube video may trigger further data processing operations over which we have no influence.

The use of YouTube is in the interest of an attractive presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

For more information on privacy at YouTube, please see their privacy policy at: [YouTube Privacy Policy](https://policies.google.com/privacy?hl=en).

Vimeo

Our website uses plugins from the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.

When you visit one of our pages equipped with a Vimeo plugin, a connection to the Vimeo servers is established. The Vimeo server is informed which of our pages you have visited. Vimeo also obtains your IP address. This applies even if you are not logged in to Vimeo or do not have an account with Vimeo. The information collected by Vimeo is transmitted to the Vimeo server in the USA.

If you are logged into your Vimeo account, you allow Vimeo to directly associate your surfing behavior with your personal profile. You can prevent this by logging out of your Vimeo account.

The use of Vimeo is in the interest of an appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

For more information on how Vimeo handles user data, please refer to the Vimeo privacy policy: [Vimeo Privacy Policy](https://vimeo.com/privacy).

**Google Web Fonts**

This page uses web fonts provided by Google for the uniform display of fonts. The Google Fonts are installed locally. There is no connection to Google's servers.

**Google Maps (with consent)**

This page uses the Google Maps map service via an API. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

To ensure data protection on our website, Google Maps is deactivated when you first enter our website. A direct connection to Google's servers is only established when you activate Google Maps yourself (consent pursuant to Art. 6 para. 1 lit. a GDPR). This prevents your data from being transmitted to Google the first time you enter the site.

Once activated, Google Maps will store your IP address. This is usually transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer after activating Google Maps.

For more information on how Google handles user data, please refer to Google's privacy policy: [Google Privacy Policy](https://www.google.com/intl/en/policies/privacy/).

7. Zahlungsanbieter und Reseller

PayPal

On our website, we offer the option of payment via PayPal, among other methods. The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal").

If you choose to pay via PayPal, the payment data you enter will be transmitted to PayPal.

The transmission of your data to PayPal is based on Art. 6 para. 1 lit. a GDPR (consent) and Art. 6 para. 1 lit. b GDPR (processing to fulfill a contract). You have the option to revoke your consent to data processing at any time. Revoking consent does not affect the effectiveness of data processing operations carried out in the past.